Globally, the direct-to garment market is expected to grow at an 8.3% CAGR from US$822.1 million in value in 2022 to US$1,820.1 million by 2030. Direct-to-garment market growth is primarily due to the changing purchasing habits of consumers. The millennial generation is increasing their expenditure on garments with aesthetic designs. Digital designs are a great addition to the garment industry.
The fashion industry has driven demand for garment design and printing. Direct to garment printing has grown in popularity due to the trend of custom printing, where brand owners customize their marketing messages on garments.
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Direct to garment printing is expected to grow in demand due to the customization and personalization of the garments. Customers are more likely to be satisfied with a unique garment. Direct to garment print allows inkjets to be absorbed by the fibers of the clothing, resulting in shorter run times and improved cost-effectiveness. This is a fast and affordable method of creating unique designs in comparison to traditional printing. The direct to garment market is predicted to grow between 2019-2029.
Most direct to garment applications use water-based inks that are environmentally friendly and derived from natural sources. Direct to garment solution providers may increase their demand as they look for alternatives to plastisol-based inks. This would boost the direct to clothing printing market.
Direct to Garment Printing Market Dynamics
The millennial generation is the key factor driving the direct-to-garment printing market. The direct to garment market will benefit from their preference for graphically printed apparel and apparel with creative designs. The popularity of textiles has increased due to the changing purchasing patterns. The e-commerce market has increased the demand from brand owners for direct to apparel printing solutions. It also has an impact on the offline market. Direct to garment printing has also been boosted by attributes like heat transfer, digital printing at a lower cost, growth in apparel sales and advancements in graphic and creative design.
Direct to garment print is a good choice for printers because of the robust demand due to the emerging fashion trends. The margins are also high in segments like garment decoration and customisation, which could boost demand.
Recent developments have seen major printing companies adopt the trend. Epson debuted in January 2020 its first industrial direct to garment printer that leverages bulk ink packs system and dual-print head technology. This provides a remarkably low cost of ink and minimal waste. New printing technology is expected to boost the direct-to-garment printing market.
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Direct to Garment Printing Market – Regional Outlook
Asia Pacific will continue to increase its share of the direct-to-garment printing market due to the growth opportunities brought about by the rapid development of ecommerce and the evolution of fashion consciousness in emerging markets such as India.
Direct to garment printing is a highly fragmented market with a number of global players. The direct to garment market is highly competitive because there are so many players. Major player concentration is seen in Asia Pacific, Europe and North America. Direct to garment market expansion is predicted due to changing consumer preferences across the region.
Direct to Garment Printing Market Key Players
Direct to garment printers are dominated by:
Mimaki Engineering Co Ltd
ROQ International
Sawgrass Technologies Inc
Seiko Epson Corporation
The M&R Companies
Durst Group
Kornit Digital Ltd
Aeoon Technologies GMBH
ColDesi Inc
Electronics for Imaging Inc
Stork Prints B.V.
Scalable Press
Direct to Garment Printing Services
Print Aura
Contract DTG
The report is a compilation based on first-hand data, quantitative and qualitative assessment by industry analysts and inputs from experts in the industry and participants along the value chain. The report includes an in-depth assessment of macroeconomic indicators, governing factors and market trends. It also provides a segmented analysis. The report maps out the qualitative impact of different market factors on various segments and geographical areas.
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Regional Analysis Includes
North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa (MEA)
SEGMENTATION: DIRECT TO THE GARMENT IMPRESSING MARKET
Segmentation of the direct-to-garment printing market by substrate, end use and ink type.
Substrate
Cotton
Bamboo
Hemp
Linen
Silk
The use of Polyester
You can also find out more about Other
Use of ink
HSA (High-Static Acrylic)
RFU (Ready for Use)
You can also find out more about Other
By end-use
Clothing and apparel
Household
Other (Display)
Report Highlights
Overview of the parent market
Changes in the market dynamics of coated direct-to-garment printing
Market segmentation for direct to garment printing
Market size in terms of volume, value and historical data
The direct to garment market: Recent trends and developments
Competitive landscape
Products and strategies for key players
Potential niche segments and geographical regions that are exhibiting promising growth
Neutral perspective on the market performance
Players must know the information they need to enhance and sustain their market position
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