Digital Print inspires a new generation of designers
Epson has demonstrated how digital print technology will support the development and production of the next generation printer.
Print Monthly Consultant Editor
Wednesday, 26 Jul 2023 10:05 GMT
London Fashion Week, 2023 was full of digital prints.
Epson highlights how digital print is helping to develop the next generation in designers.
During this year’s London Fashion Week, a number of pieces were created with digital print. Epson explains that designers chose to create their work in a more colorful, flexible, and unique way.
Epson selected IA LONDON, an independent womenswear designer who is known for her avant-garde designs. The company uses carefully selected British digital fabric printing specialists to make sure that the vibrant colors of its prints will last.
Digital printing is used by the designer for customisation on demand. It also reduces its environmental impact. This process is based on wastewater and allows for the most efficient material use.
Epson paid tribute to Richard Quinn who has a long history of using digital textile printing for garment creation. At this year’s London Fashion Week, he won wide acclaim for his use of dye-sublimation.
The Japanese fashion designer Yuima Nakazto also gave us a glimpse of the future earlier this year by recycling old garments to non-woven fabrics and printing them with direct-to fabric print technology.
This is an excellent way to introduce young people into the world of circular economy and on-demand print.”
“Key to evangelising print technology as a sustainable change agent within fashion is ensuring it has the right exposure to aspiring young fashion designers,” says Phil McMullin, head of sales for commercial and industrial at Epson UK.
“Epson has collaborated with De Montfort University this year to build their education around direct-to-garment technology, an exciting partnership that enabled used t-shirts to see a new lease of life thanks to a digital textile printer.
“Getting young people to experience this circular economy using on-demand printing is an exciting spectacle into the future of fashion, and we’re excited to see how the students will bring this to the catwalk.”