Oceania’s digital textile printing market is expected to grow at a significant rate between 2023 and 2030, with an estimated compound annual increase (CAGR) 4.3%. By 2033, market value will likely exceed US$150 million. In 2023, this is expected to be around US$98.4 millions.
Future Market Insights reports that the expansion of the e-commerce landscape in Oceania is driving the demand for digital textile print. The e-commerce platforms make it easier for small and mid-sized textile manufacturers to reach out to a large customer base.
Businesses in underserved or off-the grid regions have benefited from e-commerce, as it has allowed them to access new markets. E-commerce is also fueling the growth of on-demand print, and digital printing technologies are best suited to meet that demand.
Online platforms have made it easier for consumers to customize and personalize their textiles. Today’s consumers are looking for specialized products that can be personalized. These products can be produced efficiently using digital textile print techniques, which offer flexibility in design and production.
Demand for sustainable textiles has risen as consumers become more aware of their impact on the environment. Digital textile printing, which uses less water, energy, and chemicals than conventional methods of printing, is seen as a more eco-friendly option.
As the competition within the industry increases, the market also becomes more driven by the demand for cost-effective and versatile printing options. This has prompted small and medium sized businesses to embrace the digital textile print technology at an increased pace. The market is expected to grow throughout the forecast period as this trend continues.
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Oceania Digital Textile Printers: Market Study Key Takeaways
- Oceania’s digital textile printer market is expected to reach a value of US$ 98.4 millions By the end of 2023.
- The market size is expected to be approximately US$ 150 Million By the end of forecast period 2023-2033.
- It is important to note that the word “you” means “you”. CAGR The market is expected to reach 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023-2033.
- Australia is expected to be the biggest market in Oceania for digital textile printers, with a market value of US$ 71.6 Million In 2023,
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. Automation, eco-friendly dyes and direct-to fabric printing have made it possible to produce textiles with excellent quality at an affordable price. Digital textile printing has also become more popular as a result expanding distribution options through e-commerce. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Country Insights – Digital Textile Printers from New Zealand and Australia
New Zealand’s Growing Demand for Digital Textile Printers Driven by Widening Applications
Digital textile printers New Zealand are experiencing steady growth as the country’s textile manufacturers increasingly adopt this technology. The digital textile printing process has been improved, allowing manufacturers to produce more efficiently and affordably. New Zealand’s robust textile sector, catering to various industries such as high-end clothing and outdoor equipment, is driving the demand for digital textile printers. These printers allow for improved productivity, cost-savings, and the ability meet changing consumer preferences.
Australia’s Leadership in Oceania’s Digital Textile Printers Market Fueled by Massive Domestic Demand
Australia The country has emerged as a leader in the market for digital textile printing in Oceania, thanks to a large domestic market of sustainable textiles. The textile industry in Australia is booming, with a variety of manufacturers and designers creating a range of products, such as high-end clothing and sportswear. The Australian government has supported the industry through business partnerships, training programs and research and developments initiatives. This financial support has enabled industry expansion and innovation. Digital textile printing technologies have played a vital role in meeting the market’s demands.
Overall, both New Zealand and Australia are witnessing growth in the digital textile printers market, driven by their respective textile industries’ need for enhanced productivity, cost savings, and the ability to cater to evolving consumer preferences
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Digital Textile Printing Market Landscape: Competitive Landscape
Oceania’s digital textile printing industry is marked by the adoption of numerous strategies. While consolidation is the main strategy, there are many other actions like acquisitions mergers and new product innovations.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. Digital textile printing is fragmented in Oceania and Tier 1 companies hold a 20-25% market share.
You can, for example,
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
Oceania Digital Textile Printer Market: Get More Insights
Future Market Insights, in its latest report, provides an unbiased assessment of the Oceania market for digital textile printers. It analyses historical demand between 2018 and 2022 along with forecast statistics for the years 2023 to 2030. The study reveals growth projections on the digital textile printing market on the bass of digital textile printer by printer type (direct to garment printer, direct to fabric printer), size of printer type (industrial printer, desktop printer), ink type (reactive, acid, disperse, pigment), substrate (cotton, silk, rayon, linen, polyester, polyamide, wool, other substrates), sales channels (manufacturers, distributors, retail, e-commerce), end use (clothing & apparels), household(bed linens, carpets & curtains, others), technical textiles, others) and country (Australia, New Zealand, Papua New Guinea, Fiji).
Future Market Insights has listed the top trends that are shaping the market.
- The adoption of digital textile print technology by traditional textile producers is helping to transform the production process into a more efficient and affordable one.
- The advancements in inkjet print technology and ink formulations result in improved print quality and speed, as well as reduced costs.
- Industry 4.0 integration, including automation and data analytics, is being used to increase production efficiency and decrease waste.
- The demand for digital textile printers is increasing in many applications including fashion, home fabrics, and sportswear.
- Businesses can now operate more efficiently with fewer production line interruptions thanks to the growing adoption of cloud-based software solutions.
- Virtual reality and augmented reality technologies are increasing in use, which has helped to enhance customer experience. They provide a real-feel texture for the customer. This is driving sales.
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Oceania Digital Textile Printer Market by Category
Printer Type
- Direct to Garment Printer
- Direct to fabric (DTF), Printer
Substrate
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Polyamide
- Wool
- Other Substrates
By Ink Type
- Reactive
- Acid
- Disperse
- Pigment
By Printer Type:
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers Direct Sales
- Distributors/ Suppliers
- Shoppers can find a variety of products at discounted prices.
- E-Commerce
By End Use
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
By Country
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