NEWS RELEASE | VEGAS 2023
Bedding necessities chief and world-renowned integrative drugs pioneer debut assortment with wellness focus and pure tales.
PHOENIX (Jan. 23, 2023) – Wellness-focused bedding necessities producer Purecare reveals particulars of its unique bedding assortment with world-renowned integrative drugs pioneer Dr. Andrew Weil, launching on the Las Vegas Market, Jan. 29-Feb. 1.
The Dr. Andrew Weil™ by Purecare Full Bedding Assortment blends Dr. Weil’s easy, lived-in aesthetic with notes of sustainability and plant-based materials. It provides mushy textures and sun-soaked magnificence for the bed room oasis with colours and patterns impressed by Dr. Weil’s travels to Portugal, Asia and the Southwest. It consists of choices in mattress and pillow safety, pillows, sheet units and pillowcases, cover covers and inserts, and coverlets and quilts.
Purecare and Dr. Weil will have a good time their partnership with a particular launch occasion on the Las Vegas Market, Jan. 29-30, within the Purecare showroom C-1585. Retail patrons and guests can have the chance to satisfy Dr. Weil, be taught extra in regards to the collaboration, and expertise the impeccably designed bedding assortment and attention-grabbing level of buy.
Past the curated bedding necessities, the collaboration was designed to supply all customers and Dr. Weil’s legion of followers and social media followers, essential and sensible details about sleep and wellness together with merchandise to assist high quality sleep and a wholesome life-style.
“For retailers, it is a thoughtfully curated assortment that has the facility to create door pulls and generate important gross sales in a class that’s typically missed,” mentioned Sarah Bergman, chief advertising and marketing officer and senior vp of product improvement. “The Dr. Weil assortment provides a compelling story that resonates with customers at this time – one among high-quality merchandise utilizing pure, sustainable supplies responsibly sourced and produced.”
The Dr. Andrew Weil™ by Purecare Full Bedding Assortment is designed to pair fantastically with another Purecare sleep necessities, and consists of:
- Signature mattress and pillow protectors for a easy answer to cleaner sleep. Totally washable, the protectors are woven with a mix of cotton and wool for breathable softness.
- Pillows embody an All Seasons Wool, Good Kapok, and Chambered Down (RDS licensed) choice to satisfy quite a lot of buyer wants and preferences. These present pure and sustainable supplies which are additionally naturally hypoallergenic and thermoregulating.
- Sheet units and pillowcases are supplied in 100% Hemp, Blended Linen, and Garment Washed Percale, which incorporates pure dyes sourced from almond shells, beets, and bitter oranges.
- Quilt covers embody the Sonoran Quilt Cowl that encompasses a one-of-a-kind print designed solely for Dr. Weil, and the Garment Washed Percale Quilt Cowl, obtainable in a palette of pure, sun-soaked colorways. Each choices are made out of 100% Truthful Commerce cotton and provide a relaxed, lived-in aesthetic.
- Quilt inserts embody the All Seasons Quilt Insert, which encompasses a quilted cowl made out of combed cotton. The Merino wool fill inside is of course thermoregulating, making it the right comforter for year-round use.
- Two 100% pure cotton coverlets, the Wave and Ridgeback, provide a recent tackle texture and heat, muted earth tones. Every choice is garment washed for added softness and attracts inspiration from the Southwest that each manufacturers, Dr. Weil and Purecare, name dwelling.
- The reversible Heritage quilt, made with a 100% pure cotton cowl, can also be garment washed for a mushy, lived-in hand really feel. Made for extra-cozy protection, it’s double-faced and options a sublime woven texture that gives a multi-generational aesthetic.
The Dr. Andrew Weil™ by Purecare Bedding Assortment options certifications from Truthful Commerce, OEKO-Tex, Accountable Down Normal (RDS), and the Higher Cotton Initiative (BCI).
About Purecare
We’re the bedding firm dedicated to wellness. With each fiber of our being and sew of our material, we care in regards to the well-being of all people and each physique. Our textile consultants and product designers are devoted to their craft with one easy mission: to wrap the world in care, consolation, and wellness. It’s why a handful of the world’s most revered wellness and hygiene consultants associate with Purecare. As a result of after we sleep nicely, we rise to dwell nicely.