GOODFIELD – Jason and Cheryl Davenport, homeowners of JC Display screen Printing, have designed their enterprise round glorious customer support. “My spouse and I worth our prospects a lot, we’ll go the additional mile, even in some circumstances when it’s not our fault,” Jason Davenport mentioned. “We consider as a buyer, you deserve the product you paid for. Some say we virtually bend over backwards an excessive amount of for the client, however I really consider it goes a good distance nowadays.”
As a testomony to this philosophy, JC Display screen Printing has come a good distance from its humble beginnings within the Davenports’ basement to its present thriving location at 10 Legacy Drive in Goodfield.
Jason Davenport by no means anticipated to personal a display screen printing enterprise. After getting out of the USA Marine Corps within the late 90s, Davenport took a job as a graphic designer at a soybean chemical firm. The corporate made a line of cleaners for the display screen printing business.
“Whereas there, I might attend round 10-15 commerce reveals per 12 months, over the course of 14 years, for the display screen printing market. So I might speak to display screen printers about cleansing and ultimately discovered the whole lot there was to find out about the right way to display screen print,” Davenport mentioned. He and his spouse Cheryl determined they’d put this data to make use of and provides display screen printing a attempt. In 2005, they started printing t-shirts on the kitchen desk and baking the shirts within the oven. Quickly they bought a small press and moved the whole lot right down to the basement. JC Display screen Printing operated out of the basement for a number of years.
“With solely phrase of mouth, minutes grew to become hours and hours grew to become all weekend printing because it simply saved rising and rising.” Davenport mentioned. In 2010, they determined to purchase larger tools and transfer the operations to their three-car storage. First they used one bay, then two, after which three—”leaving the autos within the chilly of winter!” He laughed. He lastly phased out of his job on the soybean facility so he might concentrate on JC Display screen Printing full time. It was “excellent timing,” he recalled, “because the very subsequent 12 months we doubled in gross sales.”
In mid-2018, the couple determined to place their automobiles again within the storage bays and opened up their facility at 10 Legacy Drive. The distinction was like “whole evening and day,” Davenport mentioned, as that they had far more room for his or her ever-expanding enterprise. “Since about 2014, the enterprise has grown on common 30-40 p.c every year (apart from Covid years).” Together with Jason and Cheryl, there are 9 staff.
Even through the Covid years, they had been solely down 9 p.c. “Which appeared like lots to us,” Davenport remembered, “however our clothes vendor known as me particularly to ask, what had been we doing as virtually all their shoppers had been down over 65 p.c and we had been holding round 9 p.c down for the 12 months.”
The reply is what has all the time been the reply for the Davenports: a dedication to customer support and high quality work.
They provide display screen printing, embroidery, and vinyl adorning (names and numbers on attire). Inside a couple of weeks, tools might be arriving for a brand new know-how known as DTF (Direct to Movie). “It can enable us to do virtually any design requested of us, at the same time as a one off, which was robust to do earlier than,” he mentioned.
When requested to explain how display screen printing works, Davenport defined that it is rather much like stenciling a wall. “You will have a design on a board and also you push paint by way of the design onto the wall. T-shirt printing works a lot the identical manner. We apply a design to a display screen mesh [similar to a screen door, but with much smaller holes]. Then we line the design up on the press and put a specific coloration of ink into the display screen. Then we decrease the display screen and use a squeegee and push the ink by way of the display screen. After lifting the display screen up, you’ll be able to see the ink that was pressed by way of the display screen, being left on the shirt.” The ink won’t air dry, he mentioned; relatively, it have to be warmth cured/dried. “We take the shirt off the press and lay it on an enormous conveyer belt that takes it by way of what seems like an enormous pizza cooking oven. Whereas going by way of, it would warmth the ink to over 325 levels, at which level, the ink cures (and mustn’t crack or peel off the shirt),” he mentioned.
Davenport mentioned he is aware of that individuals are brief on time, so he desires them to have an “unbelievable and straightforward expertise” with JC Display screen Printing. “We all know people are busy of their life, so we attempt to assist as a lot as doable and work to speak again to prospects straight away. None of this 4 days later! We attempt to reply the identical day if doable to shoppers.” This promptness and respect for purchasers’ time makes a distinction. “I can’t let you know what number of jobs we’ve got acquired, the place the consumer said, ‘I emailed two different display screen printing store and after every week, I nonetheless haven’t gotten any response–yet your organization messaged me again the identical day.’”
You possibly can attain JC Display screen Printing at 309-300-2772 or [email protected].